Open the links in a specific answer and map important claims to the pages cited. Separate owned pages from third-party sources. Correct verifiable errors at the responsible source and plan a follow-up check, without treating one answer as a universal ranking.
A mention and a citation are different observations
Perplexity may name your business without linking to your website. It may also use one of your pages as a source without recommending your brand as a supplier. Record those outcomes separately.
A source link does not establish that every sentence in a paragraph is correct. Open the page and find the relevant passage. Does it refer to the right plan, language and date? A general home page is weak evidence for a very specific feature claim.
This guide focuses on source review. For the broader recording process, use the AI visibility measurement guide. Keeping these jobs separate makes the next action easier to identify.
For incorrect company details, the hallucination evidence record helps record the exact statement and a correct original source.
Build a small source matrix
Choose a question that precedes a purchase. For a fictional invoicing product, that might be: “Which invoicing software supports recurring invoices and a DATEV export?” Review the claims that matter to that decision rather than every incidental sentence.
| Claim in the answer | Linked source | Review and task |
|---|---|---|
| “Export is included in the Basic plan.” | An old third-party comparison | Find current plan evidence and request a factual correction |
| “Recurring invoices can be created.” | Owned feature instructions | Compare the workflow and limitations with the current product |
| “All data stays in Germany.” | No matching evidence found | Record as unsupported; do not reuse as a marketing claim |
Add the URL, review date and exact answer excerpt. If a source cannot be opened, leave the finding unresolved. Do not guess which passage the system probably meant. A visible evidence gap is more useful than a list that only looks complete.
When your own source is outdated or unclear
Start with the page responsible for the fact. Pricing belongs on a pricing page. A technical limit belongs in the relevant feature or help page. Check whether an older article on the same website still contradicts the current information.
When a substantive change is made, show its update date. If an offer has been replaced, explain the current position and link to it appropriately; a redirect should lead to the actual successor. Do not delete content wholesale because one AI answer was disappointing.
Link directly from explanatory content to the current product information. The GEO optimisation workflow helps with this edit. For consistent business identity information, the schema markup guide explains how visible facts and structured data fit together.
When investigating Gemini SEO alongside this workflow, document the environment separately. A source observed in Perplexity is not a direct observation of the Gemini app.
When the information comes from another website
You cannot edit someone else’s comparison page. First establish whether there is a factual error. A different opinion or an unfavourable order is not automatically a mistake.
A template to adapt yourself
“Your page [URL] says export is included in the Basic plan. Since [date], it has been part of the Team plan. The current public pricing information is available at [evidence URL]. Could you review this specific detail during your next update?”
This template is intended for an appropriate editorial contact, not automated bulk outreach. Use the designated correction process and stick to verifiable facts. Do not buy fabricated tests or reviews. A reference to current documentation is more helpful than an unsupported demand for a recommendation.
Record whether the page changes. Even after correction, an answer may use older information or select another source. Avoid promising an immediate change or a fixed position in future answers.
If owned sources are missing, check access
The Perplexity crawler documentation describes PerplexityBot as the crawler for surfacing and linking web pages in search results. It is distinct from user-initiated retrieval through Perplexity-User. Where necessary, check robots.txt and firewall rules.
Do not base a security exception solely on a user-agent name. Verify legitimate requests against the published IP ranges. The AI crawler guide covers this technical layer in more detail.
Access and selection are separate: successful retrieval does not prove a later citation. Equally, no link in one sample does not establish that the entire website is blocked.
Turn the review into a traceable task
The competition and sources section in Nalqerio lets you inspect stored answer evidence. Perplexity API samples are not identical to every answer in its consumer interface. The methodology explains the observations and limitations.
The free starting point helps you learn the workflow; it is not a free full test of every provider. See the current plans for provider access and repeat measurements. Use the source review to decide what you actually need to monitor regularly.
A third-party source URL is not a citation of your own website. The three brand-mention examples show how to record the name, your destination and external evidence separately.
Frequently asked questions
How can I get my website cited by Perplexity?
Make the relevant page accessible and provide clear, verifiable information. You cannot force selection by Perplexity, and successful retrieval is not a citation guarantee.
Is a mention without a link worthless?
It is a different observation from a citation. Check whether the description is correct and relevant to the buying decision. Visits and purchases need separate measurement.
Does the free Nalqerio trial automatically check Perplexity?
Yes, as long as Perplexity is currently released. The free trial includes one complete snapshot with three customer questions across all released providers – currently OpenAI, Gemini and Perplexity. Ongoing repeat measurements belong to Starter and Pro.
Sources and further reading
Methods, product scope and sources reflect the publication date shown. Examples are not measurements of your website. Linked product pages provide current plan and provider details.
